Why you should harness the hidden passions of your employees


Everyone has hidden passions that are a fundamental part of who we are.

Those hidden motivators are called behavioral attitudes: thoughts, feelings, and emotions that unconsciously shape every decision we make.

The importance of behavioral attitudes

Ever since millennials became the most populous generation, economists, executives and human resource practitioners have sliced and diced their expectations and ways to better engage them. We study the backdrop of their upbringing, their lifestyle, hidden passions and behavioral attitudes, wants and needs. Then we establish rules for engagement, which guide our corporate development and management tactics.

Engaging them becomes a tactical mission because they present such a challenge to today’s (often “older”) managers and executives. This challenge is what drives and sometimes restructures entire corporate benefit, review, training and incentive programs, and rightly so. We want the power of this workforce to be fulfilled, productive and retained.

“Don’t make the mistake of putting ALL millennials and young people in the same bucket.”

We know the immense amount of data available and examining notions about how to motivate this generation. On the whole this data is very useful; providing glimpses into their mindset and values. Generational observations tell us certain things about this new “me” generation. I say “new” because historically, each previous generation perceives the new generation as more self-absorbed, entitled, permissive, global and diverse. Indeed, each generation since the “Silent” generation is experiencing an increasingly enhanced lifestyle, which is good for the next generation but causes management to constantly evolve its practices. Although each millennial has been nurtured amidst the same societal climate, they are also individuals and unique in their Behavioral Attitudes.

While we can lump all millennials together to study them, we have to keep in mind that each person has individual, internal driving forces or passions, otherwise known as “Behavioral Attitudes”. Our ability to reveal Behavioral Attitudes, at a fundamental level, helps provide insight about how to recruit, filter, manage, incentivise and retain the millennial worker.

“Not all Millennials are the same. Finding their Behavioral Attitude is the key to motivating them.”

The motivation challenge

In previous generations, we assumed people were mostly motivated by money or status, and that was a simple enough barometer to help keep past workforces happy. A promotion checked the boxes, but you are far underestimating millennials if you think a raise or better title will cut it. Failing to find their hot buttons today can leave your company in the dust while they flock to other companies.

Remember, not only do millennials represent a larger part of our workforce, but they also represent a larger part of consumers. You need millennials because they design and market products that will win the enormous millennial market share.When a person is engaged in a task that compliments the hidden passions they have, we tend to say they have a “good attitude.” Conversely, if a person is engaged in a task that is not aligned with their primary passion or behavioral preference, we classify them as having a “bad attitude”. Aligning career goals with behavioral attitudes helps you feel more positively about your work

The Behavioral Attitudes Index (BAI) gauges the underlying passions and motivations of an individual within a specific environment. Behavioral attitudes coincide with the feelings and thoughts that unwittingly mold every choice a person makes.

Starfish People now offers a new assessment called Behavioral Attitudes Index (BAI), designed for use with our existing DISC assessments.

BAI assesses the hidden passions, interests, and motivations. Behavioral attitudes correspond with the emotions and thinking processes that subconsciously shape every decision an individual makes.

The BAI assesses which of the I-SPEAK behavioural attitudes are predominant.These align with whether or not a person is willing to expend energy toward Inner awareness, Social, Power, Economic, Artistic, or Knowledge endeavors. When a person’s behavioural attitudes are aligned with their environment, their natural motivation, passion and interests are in harmony, creating contentment and longevity in a position.

This assessment has been trailed in the States for a couple of years, but is brand new to the UK and works really well with DISC.

We have found on occasions people appearing to have similar DISC styles, yet one out performs the other in the same role. The BAI allows you to get further insight into the person’s underlying passions and attitude.

YOU can use the Behavioral Attitudes Index to help you:

Understand a person’s decision making process.

Become aware of the internal factors that guide decisions, tastes, and behaviors

Gain indispensable insight into how a potential employee might fit into an existing corporate culture, and which position they would be internally motivated to excel in.

Assess which tasks, careers, college majors etc. are naturally aligned with a person

Take advantage of our research on over 300,000 individuals to discover the ‘secret sauce’ which causes some individuals to be more successful and happy doing their job

Increase the longevity and productivity of employees

Replicate highly successful employee’s traits & behaviors and to avoid replicating the traits of less successful employees.

Understand how a person’s internal motivators determine what they will enjoy and what they are willing to spend energy toward

Discover why people make the decisions that they do, and gain greater empathy and understanding (perfect for counseling and coaching applications)

The Behavioral Attitudes Index helps people to understand the underlying motivations behind their actions.

Why is this important?

Because when people act in accordance with their behavioral attitudes, they find that their behavior feels natural as though it is aligned with their deepest sense of self. When we engage in behavior that is not aligned with our behavioral attitudes we feel stressed, as though what we are doing just doesn’t feel right.

This information about a person’s internal motivators is immeasurably valuable. It can help people to make decisions about their careers, which college major to select, what type of partner they are looking for, etc. It can help people gain insight into the motivations behind other people’s behavior- increasing empathy. It can help employers and Hiring Managers determine who is the best fit for a position, and how to effectively motivate existing employees.

We use the Behavioral Attitudes Index in conjunction with our DISC Personality System as a comprehensive personality profile that will give you key information in recruitment, team building, relationship development, goal setting and career planning for a comprehensive analysis.

Call us today on 01243 607357, email [email protected] or click the link below to complete our contact form today.

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