Making a difference to…
the way Jen communciates

DISC profiling

Based on a theory of psychologist, author and lawyer Dr William Moulton Marston, which has four behavioural traits – Dominance, Inducement, Submission and Compliance – at its heart, DISC is a behavioural assessment tool. Alternative words have been used from time to time but the principal remains the same.

Marston, who also created Wonder Woman – the world-famous female comic-book superhero and feminist icon – clearly knew a thing or two about desirable personality traits. He strongly believed that these distinct behavioural types originated from an individual’s sense of self and their interaction with the world around them, which is either favourable or unfavourable and they are either in control of their environment or not.

This was developed in the 1950s by another psychologist, Walter Clarke, who brought us the DISC model we know and use today in order to profile suitable job candidates and solve team disputes.

Who uses psychometric testing?

Psychometric testing is used by some of the largest companies in the world:

– Chevron
– Ford Motor
– Hewlett Packard
– JP Morgan
– Microsoft

– McDonalds
– Barclays
– Eon
– 3M

Using DISC profiling for business success

Starfish People are DISC certified behavioural consultants via PeopleKeys who, since the 1990s, have been providing the tools that today’s working world needs to find and recruit that most motivated, skilled and effective people for your positions. Through working with thousands of businesses across all sectors, they see the four behavioural styles as Dominant, Influencing, Stable and Compliant. Like us, they strive to help you achieve better communication and stronger relationships as well as greater intimacy and trust.

Using business solutions that unlock the potential of current staff and pinpoint the best candidates for vacancies, PeopleKeys can help you understand how the personalities of everyone from your managers to core staff to customers impact the day-to-day running of your business. Their clinically-validated DISC behavioural assessment tools consider a working knowledge of human behaviour to help you to:

  • Hire the right people
  • Train and evaluate current and potential employees
  • Create a strong talent management strategy
  • Improve productivity and morale
  • Increase and maintain effective communication
  • Build strong and productive teams
  • Facilitate effective leadership and management training
  • Facilitate effective sales training and improve customer service
  • Resolve workplace conflicts
  • Manage workplace stress

Regardless of the size of your organisation, your company’s most valuable asset is the people that work there. This means hiring the right people and having motivated, skilled, and effective people in the right positions at the right time. Having had specialist DISC assessment training, Starfish People can help bring this to fruition and sow the seeds for your business to bloom.

“I was really impressed by the amount of time Helen put in to explain the results to me. Helen is really approachable and fun whilst maintaining a professional attitude. It was very interesting to explore aspects of my approach and to look at what I could work on to improve my effciency and my relationship with colleagues. Thank you, Helen"

A client in Haywards Heath, West Sussex, who received DISC profiling, June 2017

Do you need to transform your people processes?

Starfish People are proud to be a Gold Certified Partner with software provider Breathe HR allowing us to provide you with an all-in-one automated HR Dashboard Management System for your business.


Is your business
at risk?

The success of your business depends on the quality of your staff and, to make sure your machine runs well, you must tend to all the cogs. Starfish People has the skills and know-how to provide the very best human resources support and advice.


Need to recruit
good employees?

Starfish People will see you employ perfect staff with recruitment and selection services including job role assessment, DISC profiling, advertising, narrowing down shortlists, support with the interview process and supply documentation.